Lead yourself.
The rest follows.
My work as a coach has nothing to do with ‘fixing’ or even ‘improving’ anyone. It’s about creating the conditions for clarity, confidence, and self-trust to emerge, so choices come from alignment rather than obligation. From that place, self-leadership ripples outward - influencing your impact, your presence, and the way others experience your leadership.
For senior female leaders seeking a coaching partnership that supports you to make choices with clarity, confidence and aligned authority, especially when the stakes feel high.
Next Chapter Transformation is a contained, high-touch coaching partnership designed to support women navigating pivotal transitions with depth, discretion and integrity.
Why I’m a coach
I’m endlessly moved by watching someone accomplish something - or better yet, become someone - they once believed was out of reach.
Every year, whether I know someone who is running or not, I make a point of spending time on the sidelines of the London Marathon. Without fail, I find myself shouting “YOU’VE GOT THIS!” at total strangers as they push through doubt, fatigue, and fear to do something they weren’t quite sure they could. Witnessing that moment - when belief shifts, even slightly - has always felt deeply important to me, in a way that’s hard to explain.
I see the same thing in my coaching work. When a client begins to speak more truthfully, trust themselves a little more, or take a step that would previously have felt impossible, something lights up in me too. When they step closer to who they truly are, I feel myself doing the same.
I appreciate that ‘stepping into who you are’ can feel pretty vague or ‘woo’. So let me break down what I’ve witnessed and my clients have reported as a result of committing to a coaching partnership with me:
clearer strategic decision-making under pressure
steadier presence in ambiguity and high-visibility moments
confidence without self-judgement
tangible shifts in how they are experienced by others
a clear vision and high sense of energy for the chapter ahead
It’s this kind of impact and sense of purpose that sits at the heart of why I coach. In this chosen second act of my career, I get to create the conditions for people to realise they’re capable of far more than they once believed. It’s a role I don’t take lightly - and one I feel a profound privilege to hold.
When I talk about your next chapter, I’m not necessarily talking about a dramatic pivot or a complete reinvention, although it can be that, if that’s what’s true for you!
A next chapter for you might mean:
making a bold external change
stepping into a role greater leadership or impact
or choosing to stay exactly where you are, but in a way that feels more aligned, intentional, and fulfilling
What matters isn’t the size of the change, but the quality of the choice behind it.
What this work is
My coaching is grounded in self-leadership. It’s about helping you slow down enough to hear yourself clearly, question inherited expectations, and reconnect with what genuinely matters to you now - not who you’ve been, or who you think you should be.
This work creates the conditions for:
clarity where there has been noise
confidence rooted in self-trust rather than performance
choices that feel aligned, sustainable, and truly your own
From that place, progress becomes more natural. And leadership, both of yourself and others, becomes steadier, more authentic, and more impactful.
What this work isn’t
This isn’t about fixing you, optimising you, or turning you into a “better” version of yourself.
And it’s definitely not about chasing someone else’s definition of success or rushing to decisions for the sake of momentum.
My role is to be a trusted thought partner - bringing seasoned perspective, incisive challenge, and steady support - offering a confidential space to think clearly and move forward with integrity, grounded in who you are and what truly matters.
My Coaching Philosophy
What it’s like to partner with me
Working with me is a thoughtful, high-trust partnership designed to support you through moments that matter.
At its core, my coaching helps you see how you see the world - how your thinking, beliefs, and emotional patterns shape the choices you make and the experience you’re having. From there, we work at the level of self-leadership, identity, and values, not just goals or tactics.
To put it more plainly, coaching with me is:
Work grounded in care and respect - and it also requires honesty. I won’t rush you or rescue you, but I won’t hold back an observation or a question that matters.
A reflective and challenging space where you can think clearly, question long-held assumptions, and reconnect with what genuinely matters to you now.
A trusted, confidential partnership that brings seasoned perspective, incisive challenge, and steady support as you navigate complex or high-stakes transitions.
Work that honours the whole of your life. We may enter through professional goals, leadership challenges, or career decisions, and often the focus stays there. But this partnership will recognise that how you lead, decide, and show up professionally is inseparable from how you live, think, and relate to yourself more broadly.
This isn’t about optimisation or performance for its own sake. It’s about creating the conditions for clarity, confidence, and self-trust to emerge, so that progress can come from alignment rather than pressure.
What you won’t experience
Therapy or counselling. While those modalities have an important role in many contexts, my work is not about treating or healing the past. Coaching with me is primarily future-facing, focused on choice, agency, and how you want to move forward.
Mentorship or advice-giving. I won’t tell you what to do or position myself as the expert in your life. You (and only you) are the CEO of your career and life. My role is to help you trust your own judgment and make decisions you can stand behind.
Task-mastering or accountability theatre. We’ll agree together how you want to be supported in following through on what matters. I trust you’ll feel relieved to learn that my job is not to push, nag, or manage you into action!
Why all this matters
This engagement is intentionally limited. That’s because the depth of change this work invites requires presence, trust, and mutual commitment - not casual testing or periodic engagement.
It’s for women who are ready to think honestly, choose consciously, and lead themselves with clarity and integrity. Women who want depth, discretion, and challenge - not prescriptions or pressure.
When the fit is right, this work changes how you lead, decide, and show up long after the partnership ends. And there’s nothing more important than that.
The Practicalities
12 private 1:1 coaching sessions, typically held every two weeks via VC. In-person options available for London-based leaders.
60–90 minute sessions, allowing space for depth rather than speed
Ongoing support between sessions via WhatsApp and email for reflection, sense-making, and timely input as things arise
Sessions are confidential, focused, and shaped by what matters most in real time
We’ll follow loose roadmap (not a rigid formula)
While every engagement is shaped by the individual, the work often unfolds in phases:
Months 1–2: Ground & Clarify
Creating stability, clarity, and early momentum. Untangling what’s actually going on, naming what no longer fits, and identifying immediate shifts/quick wins that bring relief and confidence.Months 2–4: Experiment & Decide
Exploring new ways of thinking and operating. Working through complex decisions, experimenting with different choices, and strengthening trust in your own authority.Months 5–6: Integrate & Complete
Embedding what’s changed so it becomes sustainable. Integrating new ways of leading, deciding, and being, and preparing to move forward without ongoing coaching support.Cancellation Policy - there isn’t one. I want to make sure that each time you are turning up to a coaching session, you are able to direct your full energy to our conversation. So, if something comes up that isn’t going to allow for that, cancel. Even if it’s 5 minutes before, I’d rather you cancel than to show up physically, but mentally be somewhere else. No ‘lost session’ penalty or anything like that. We’ll simply rebook. And in turn, I promise the same to you. If life happens and I’m not going to be able to be fully present for our session, I will rebook. This policy works because I only work with clients who are fully committed to the coaching process.
To protect the depth and quality of this work, I work with only a small number of women in this way at any one time. These partnerships are subject to availability.
This is a contained coaching engagement, with a clear beginning, middle, and end. While my door is always open to women I work with in this way, the intention is not to create an open-ended coaching relationship, but to support you to develop the clarity, confidence, and self-trust needed to move forward independently.
Start a Conversation
If what you’ve read here resonates, the next step is a conversation. Not a commitment - simply a thoughtful space for us to explore whether a coaching partnership between us would be genuinely supportive for where you are now.
What Clients Are Saying
“My ultimate goal was to gain clarity on my next step in my career. Joy helped me to do exactly that. I learned how network to explore opportunities in an impactful yet authentic manner and also how to balance all of this with the responsibilities of my current role and life priorities.'“
Senior Leader @ Tik Tok
“Coaching with Joy has been nothing short of game-changing. Her tools, insights, and nudges towards curiosity have allowed me to tackle challenges head-on, step into my power as a leader, and achieve more success than I could have imagined.””
Tessa, Head of Global Partnerships @ Just Eat
“Working with Joy was transformative for me. I came away from each session with an understanding of the limiting beliefs that were destabilising and distracting me from seeing the bigger picture. This was all thanks to Joy’s active listening and thought-provoking questioning. As a result, I was able to identify and embrace the real opportunities in front of me.”
Sarah @ Meta
“Joy was absolutely incredible - I found so much value in our partnership. Her patience, compassion and skill in uncovering insights were transformational. End result - I’m clear on what I want next and know that I can achieve it. She really is a brilliant coach!”
Regional Sales Leader @ TikTok
“Joy has led my coaching sessions with so much intentionality, commitment, and genuineness that made me want to do more, better, and bigger things for myself. I looked forward to our sessions and found myself often excited to share my progress with her.”
Director @ TikTok
“Joy is a fantastic coach and I had a truly transformational experience. I was able to trust and feel comfortable with Joy straight away, this was so important to me.”
Manager @ TikTok
“She listens, she's empathetic, she keeps you on track and holds you accountable and she pushes you out of your comfort zone to reach your goals. I now have more confidence in me, my story, my experiences and how I can be of value to others.”
Senior Director @ The Trade Desk
Joy has incredible empathy and EQ and combines that with laser-focussed insight that together will help you get to real, tangible ways of improving your journey, whatever that might look like. Within just a few sessions, I was feeling more aware of what I have to offer, what my story is and how that translates into value for others – be they job opportunities or just engaging with my network.
Jess, Founder @ Rountree2
Get The CLARITY You Need To Write Your Next Chapter
With This FREE 15 Min Exercise
You might be looking to make a BIG move.
Or maybe it’s time to step-up your game.
Or perhaps, you simply want to stay exactly where you are - but in a way that feels more fulfilling.
Whatever the case, CLARITY is the key to moving forward.
In this powerful, FREE, 15 minute exercise, I am going to show you how to create your unique daily ritual that will give you the time, headspace and energy you need in order to write the next chapter of work and life.